Blog Tour – ‘We Have Lost The Coffee’ by Paul Mathews
‘We Have Lost The Coffee’ was published on the 28th June 2017 as an eBook. I originally took part in the cover reveal post for this book and you can read what it’s all about here:-
I am one of a number of bloggers taking part in the blog tour celebrating ‘We Have Lost The Coffee’ and today it’s my turn along with the blogs Jessica’s Reading Room and Books From Dusk Till Dawn. I have a guest post about publication day which I hope you’ll all enjoy.
So, your book is being published!
The Day Before
For the first two novels, I secretly published them a day early. Then I purchased and read them, as a final check – so, the day before official publication, I was actually reading the books. On both occasions, I ended up making some last-minute edits, which was all very hectic. But this time round, it will be very different.
Firstly, I’m making We Have Lost the Coffee available for pre-order (at a discount price) and the final version must be uploaded to Amazon at least three days before publication day. That means I can focus on drafting and scheduling social media posts in the days before.
Secondly, due to a quirk of timing, the audiobook for my second novel, We Have Lost the Pelicans, is launching the day before We Have Lost The Coffee goes live. So, I’ll do a bit of publicity for that, as well.
On the Day
On the day itself, there are no balloons, party poppers or champagne corks being popped. It’s less excitement and more trepidation as you finally let go of your baby after months of careful nurturing.
For me, it will be a long day in front of the computer. For example, I’ll check my sales figures for books one and two, as well as my Amazon US ads, like I do every day when I’m at home. Then I’ll launch into Facebook and Twitter posts. My mailing list is only small at the moment, but I’ll alert subscribers.
There are lots of other things to do: updating Twitter and Facebook profiles with details of the new book; tweaking the book’s blurb (an ongoing process in a novel’s first few weeks); refreshing my website; and updating Amazon author profiles (annoyingly, you have to do this separately for each site). I also have a Facebook party lined up in the evening. I’m not entirely sure what that involves, as someone is organising it for me. But hopefully, it won’t just be me and my Mum …!
My wife will be at work during the day but I’ll have my trusty, four-legged feline assistant Lulu with me – she’ll doze off on the sofa while I’m doing all the hard work. I’ll probably have a drink in the evening, or go for a meal, or just crash out on the sofa in front of the TV. Probably the latter!
About Paul Mathews
Paul Mathews is a 40-something British guy who’s given up his 9-to-5 job in London to become a full-time comedy novelist. Why did he make this bold step? Well, he’d had enough of crazy managers and uncooperative printers. So one afternoon, after nearly 20 years working at the heart of the British Government, he shut down his computer, deleted all his emails and escaped the office – never to return. (Okay, it wasn’t quite as dramatic as that, but he is a fiction writer, so please cut him a little slack.)
His two decades working as a Government press officer gave him an invaluable insight into all the key elements of modern government: bureaucracy, bungling, buffoonery, buck-passing and other things that don’t begin with the letter ‘b’ – such as politicians with huge egos and very little talent. He’s now putting that knowledge to use by writing about a British Government of the future – where, believe it or not, the politicians are even bigger idiots than the current lot.
Before becoming a PR guy, he was an accountant. But he doesn’t like to talk about that. And going back further, he went to Cambridge University and studied philosophy. Despite thousands of hours of thoughtful contemplation, he still hasn’t worked out how that happened. The highlight of his university years was receiving a £300 travel grant to visit Prague and ‘study philosophy’. It was a trip which ignited his love of Eastern Europe where he spends a lot of time writing and drinking black beer.
Other interests include wearing sunglasses and having his photograph taken. Visit his website for more info on this (allegedly) humorous man: http://www.iamthe.website
‘We Have Lost The Coffee’ is available to buy from Amazon UK:-