I am absolutely delighted to have Ninja Book Box on my blog today talking about their subscription boxes and how it all started. There’s also a special offer for all of you at the bottom of the post.
How I Made it My Job to Read (and browse Etsy)
It’s 2016 and I am anxious. An introverted book blogger, book swap organiser and retail worker, about to hit ‘submit’ on my first Kickstarter project. Thinking through the project as I go along, my only experience of the industry I’m about to enter is from several years of blogging for fun…
Over the last year or so there’s been an explosion of subscription boxes based here in the UK. The attraction of a good subscription box is in the element of surprise and discovery and this is enhanced further when it’s a subscription box entirely dedicated to independently published books (for more on what I mean by independent publishers see here). During 2016 I got interested in finding out more about publishers outside the big 5 and decided that every book I bought either had to be purchased from an independent bookshop or published by an independent publisher, or both. At the time I was running an international book swap which led to me receiving parcels including some of the indie books I’d been adding to my wishlist. It made me think how great it would be if there was a book subscription box to help me do this on a regular basis, since indie books aren’t always easy to recognise or find in many bookshops. I started to explore the options but at the time couldn’t find any solely for independently published books or that weren’t specific to one genre. I’ve always used books to explore the world, learn new things and push the boundaries, so from the start I was looking for a multi-genre offering which did just that.
After lots of thought, and a couple of twitter polls to gauge the bookish community’s response to the concept (I highly recommend twitter polls to test the waters when you have ideas that seem mad), I decided to start working on a Kickstarter campaign to raise the funds to launch a quarterly book subscription box. Having run a creative business in the not too distant past, I’ve always been passionate about the importance of supporting independent designers and makers. Working for yourself, especially making things that require a lot of effort and skill, can be really hard and from the beginning I wanted to use the box as a place to showcase the beautiful work of small businesses.
Thanks to the support of the bookish community, our Kickstarter was fully funded in a couple of days and the reality of creating the boxes began! I’ve learned so much since starting Ninja Book Box but the most important is that building relationships and supporting others is absolutely vital. The bookish community I was already part of enabled our launch and the community we’ve built up since then has kept us going.
So far we’ve worked with a range of indie publishers to include both new and backlist books from a range of genres in our boxes, with the idea of bringing people things they wouldn’t otherwise hear about. We read through each quarter’s book a couple of times to pick out a theme, and pair it with gifts that we source or custom-order which build on elements of the book and theme to teach new skills or explore an experience associated with the world of the story. We work hard to make the boxes an oasis of calm and fun in the middle of a busy week, and have added a monthly indie book club with an option to subscribe to increase the number of great independently published books we’re bringing people.
Our May box, themed ‘Conspiracy by Candlelight’ is now available and we’re happy to offer readers of this blog 10% off a single purchase box and any of our other books and gifts. Just head to our shop and use code LoverofBooks at the checkout!
Website – www.ninjabookbox.com
Facebook Page – www.facebook.com/ninjabookbox